Promote Your Business on WNMU-TV
Underwriting on WNMU-TV connects your business with engaged viewers across Michigan’s Upper Peninsula while supporting trusted PBS programming. Your organization receives on-air recognition that builds visibility, credibility, and community goodwill.
WNMU-TV offers underwriting opportunities for businesses looking to promote their brand on public television across Northern Michigan and the Upper Peninsula. Through primetime and program sponsorships, underwriters connect with engaged PBS audiences while supporting educational and community-focused programming. Learn more about ways to support WNMU-TV on our Support page.
See WNMU-TV in Action
A look at the local programming, production, and community impact your business supports through underwriting.
See how WNMU-TV connects businesses with viewers through public television underwriting and local programming.
What is TV Underwriting?
Underwriting is a form of sponsorship on public television. Businesses and organizations receive on-air recognition in exchange for supporting programming.
Unlike traditional advertising, underwriting messages are designed to inform and acknowledge support—helping build brand awareness and trust with audiences.
Why Underwrite on WNMU-TV?
- Reach a loyal, educated audience across Northern Michigan
- Align your brand with trusted PBS programming
- Strengthen your community presence
- Stand out with limited on-air competition
- Choose flexible options to match your marketing goals and budget
Underwriting Opportunities
Primetime Underwriting
Position your business during WNMU-TV’s most-watched hours.
Your message airs alongside popular evening programs like Nature, NOVA, Masterpiece, and Antiques Roadshow. Explore our program schedule to see what’s currently airing.
Best for: broad visibility and brand awareness.
Program Underwriting
Support the programs that align with your audience.
Sponsor specific shows that reflect your brand—whether focused on science, history, arts, or children’s programming.
Best for: targeted engagement and long-term brand alignment.
Primetime vs. Program Underwriting
| Feature | Primetime Underwriting | Program Underwriting |
|---|---|---|
| Audience Reach | Broad, high-volume | Targeted, program-specific |
| Scheduling | Evening primetime | Flexible |
| Brand Exposure | Maximum visibility | Focused alignment |
| Ideal For | Awareness campaigns | Strategic targeting |
Ready to promote your business on WNMU-TV?
👉 Contact us today to explore underwriting options.
or call 906-227-9668 to speak with our team
Our Underwriting Partners in Northern Michigan
WNMU-TV partners with local businesses, healthcare organizations, nonprofits, and financial institutions across Northern Michigan and Wisconsin. Our underwriting partners help make WNMU-TV programming possible while connecting with engaged local audiences.
Make an Impact in Your Community
Your support helps WNMU-TV provide:
- Educational programming for children and families
- Local productions and community storytelling
- Access to PBS programming across the Upper Peninsula
Underwriting is more than promotion—it’s a meaningful investment in the region we serve.
Start Underwriting with WNMU-TV
Ready to promote your business and support public media? Contact us to create a customized underwriting plan.
📞 Call: 906-227-9668 or 906-227-1300
🌐 Visit: wnmutv.nmu.edu/support/
📩 Email us to create a customized underwriting plan
More Ways to Contribute to WNMU-TV:
